All Flair Cleaners – Santa Monica, Valencia, Studio City, Redondo Beach, and Burbank, are committed to protecting our environment. That’s one of the main reasons we use the GreenEarth Cleaning process. We also prefer GreenEarth because it is safe for our employees, you, and your clothes.
The GreenEarth Cleaning process uses liquid silicone in place of petrochemicals. Essentially liquefied sand, silicone is non-hazardous and non-toxic to the environment. When released to the environment, it safely breaks down into the three natural elements it is made from: sand (SiO2) and trace amounts of water and carbon dioxide. This means it is safe for the air, water, soil, and people. You could even safely rub it on your skin. In fact, you probably already do. Many everyday shampoos, conditioners, and lotions use liquid silicone as a base ingredient.
Clothes cleaned with GreenEarth come back fresh and clean because they aren’t bathed in petrochemical solvents. GreenEarth is also very gentle on clothes. You can actually see and feel the difference it makes. Colors don’t fade and whites don’t gray or yellow the way they do in traditional dry cleaning, even after repeated cleaning. Fabrics feel smooth and silky, and sweaters are soft and supple again.
Liquid silicone is chemically inert, meaning it doesn’t chemically react with fabric fibers. It just carries the detergent to your clothes and gently carries away the dirt and oil. It also is very light in weight and has a very low surface tension, allowing it to gently penetrate fabric fibers and rinse away dirt in a way that water or perc cannot. So it cleans without being abrasive or aggressive, leaching dyes or damaging trims. That’s why it is such a safe and effective green cleaner for even the most delicate garments–beads, lace, silk, cashmere, you name it–with GreenEarth, there’s nothing to worry about. And, unlike many other cleaning methods, GreenEarth won’t cause shrinkage.
So bring your dry cleaning to your local Flair Cleaners. We’ll keep your clothes fresh and clean and help you reduce your environmental footprint.
Happy Earth Day.